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The Lifeway Church desired to reevaluate their brand to better reflect their vision.  They needed to audit their children's ministry brand and move Kid's Way into something more playful, colorful, unique and messy just like kids.

Lifeway Church' uses circles and dots all through their branding and wanted to incorporate this idea into the Kid's Way logo.  We decided to go with imperfect, oblong circles because children are growing, developing, and constantly changing.

pre audit


post audit

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